Select Your Ring Style
Customize your ring by selecting your favorite setting, metal and ring size. Don't see the style you're looking for? No problem! Email or call us with your unique design in mind and we’ll work with our custom jewelry designers to create your desired setting.
Define Your Diamond
Our guided process will walk you through each step of choosing the quintessential diamond. If you would like further assistance please take a look at our Diamond Knowledge or call 800-558-4095 our expert gemologists work hard to help you find the ideal diamond within your parameters.
Connect with Wholesalers
Experience the beauty of authentic wholesale diamond prices. Once you create and submit your ring, the reverse auction bidding process begins. Your diamond request will go to our global network of diamond wholesalers who compete for your business, by submitting their best price offer for your requested GIA-certified diamond.
Choose The Best Quote
You will receive an email every time a new bid comes through. To view the proposed prices, sign into your account and navigate to My Bids. After reviewing all the bids, you select the best offer and proceed to the checkout. If our wholesalers do not have the exact diamond specifications you are looking for, they will propose a diamond very similar to what you requested.
How you get the best priced diamond.
We believe the value of your moment is too significant to lose precious energy stressing about finding the perfect ring at an ideal price. That's why we began- To make the diamond purchase process as transparent and seamless and possible, so you can spend less on the ring and invest more in your special moment.
In order to meet the highest standards of quality and luxury, every diamond ordered is inspected by our staff of professional gemologists before being set in your ring. If an issue arises we will contact you to allow you to either change your selection or cancel your order all together. If your diamond engagement ring does not meet your expectations, we provide a 30 day refund policy.
Our lovable staff is here to provide you with honest, helpful guidance on anything related to your diamond shopping experience. Whether you have questions about diamonds, styles, ring metals, or just want to share your proposal idea our team is happy to help!