Our Story

Who we are and why we do what we do.

We founded Legemdary on a mission to give diamonds back to the people. For decades the engagement and wedding ring industry has built an empire around the myth that the higher the ring price, the more valuable the diamond. In reality, every time a diamond passes through another hand during its time between the mine and you, the price increases. Our founders were determined to lessen the middle men in the engagement ring process, in order to bring down exorbitant ring pricing

Diamonds would not hold nearly as much value without the nature of what they symbolize. The value of your moment should not be diminished by the pressure of finding the ideal ring at the ideal price. That's why we're here, to give you both. In eliminating the financial stress of your engagement ring shopping, we hope you are able to take a step back and see the rush of wonderful experiences ahead of you and your significant other. We want you to have the time, flexibility and peace of mind for your exciting journey ahead, as you remember that a diamond’s worth is in its significance.

Your engagement is a huge event and should be celebrated. The diamond engagement ring is a symbol, a tool to making that moment more special. A diamond’s purity, rarity, and unique characteristics eternalize that moment. That’s what we want to restore. We want to restore the significance of that feeling, that emotion, that cherished memory you’re about to create.

Congratulations from the whole Legemdary team on your upcoming proposal, engagement, and incredible moment in your life!

Founder and CEO of Legemdary

“The earth belongs to the people. No one should have to pay huge premiums on rocks that are mined from the soil.” ― CEO Justin Insalaco

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